Marketing Manager Bavaria (m/f/d) 

Your tasks

Working closely with the GNTO team, but coordinating with and reporting
to the Bavaria Tourism head office in Munich, your duties include:

▪ Increase tourism to Bavaria within the North American market and in close cooperation with a set of defined Bavarian partners and annual marketing packages
▪ Creation, coordination, and execution of the annual marketing plan including B2B, B2B2C and B2C activities as well as support with partner acquisition
▪ Manage and allocate budget across different activities and infrastructure
▪ Relationship management of key tourism players and multipliers for Bavaria (tour operators, travel advisors, travel associations, airlines, and German entities like GACC, Invest in Bavaria, etc.)
▪ Organize, conduct, and attend events such as trade shows, webinars, fam trips, press events
▪ Negotiate and execute various cooperations in North America with travel brands and trade partners, e.g. conduct educational seminars, digital campaigns etc.
▪ Build and maintain a PR and Influencer network and support the Bavarian head office in their PR strategy and efforts for the North American Market
▪ Evaluate marketing activities and report regularly to Bavaria Tourism and its partners and function as a trend scout for promotional ideas
▪ Responsible for creative copywriting e-newsletters, advertorials, and the coordination of such promotional activities
▪ Prepare detailed monthly, bi-annual and annual reports for stakeholders/partners in Bavaria
▪ Stay up to date on tourism and travel news, trends, and insights in order to provide analytic takeaways and conduct presentations about the U.S market for partners in Bavaria
▪ Maintain trade and PR database
▪ Flexibility to travel within North America regularly and to Bavaria and Germany 3-5 times a year (working from Bavaria Tourism head office, visiting partners, attending trade events, escorting fam trips etc.)

Your profile & skills 

To fulfill your duties, your skills should include:

▪ Excellent written and verbal communication skills in English; German language skills are a plus
▪ Qualified educational background, preferably a degree in the field of communications, marketing, tourism, along with several years of work experience in communication, marketing and/or tourism (agency background a plus)
▪ Familiarity with the North American travel industry, its representatives, and organizations as well as knowledge of the US travel and leisure media scene
▪ Strong planning and self-organizational skills
▪ Creativity and cross-media thinking
▪ Knowledge of Bavaria and Germany as a tourist destination
▪ Advanced knowledge of all current MS Office programs and of modern communications resources and internet tools

You are an extrovert, trustworthy, and reliable person, have a talent for communication and are enthusiastic about Bavaria.

You can motivate yourself and like to work both methodically and independently.

Apply now

Next steps:

Please forward your application materials along with your salary requirements to personal@bayern.info.

Your direct contact person at Bavaria Tourism is Susanne Miller.

The contract will be signed with the GNTO. The place of employment will be the office of the GNTO in New York, on 1350 Broadway.