Style Guide
Umbrella Brand Bavaria

B2C Communication
Deutsch English
About this Style Guide
Brand and Co-Brand
Claim: ”Servus Urlaub.“
Colour
Typography
Bavaria Bits
Layout and Composition
Illustrations
Icons
The Web Icon
Advert DIN A4
Self Adverts DIN A4
Advertorials
Brochure DIN A4
Large Format 1000x2000 mm
Digital Media
Online Adverts
Social Media
Your Point of Contact
Downloads

Bavaria Bits

Only in Bavaria!

Designs for the umbrella brand Bavaria shall typically be enriched with our Bavaria Bits. They depict a modern interpretation of classic embroidery patterns and give a uniquely Bavarian identity to our designs.

Bavaria Bits shall always be used if aesthetically possible and if they do not interfere with the communication purpose.

How to use Bavaria Bits:

  • Height can be used variably as long as it can be identified as an embroidery quote
  • When in doubt, work with typical sizes
  • Angles can be used variably, horizontal/vertical is allowed as well
  • Use Normal or Multiply as filling method
  • Only use in colour “Bavaria Ice Blue”

Please do not:

  • Recolour Bavaria Bits
  • Use elements as watermark or unnaturally large (possible in special cases and after consultation)
  • Fill elements with images
  • Use more than one Bavaria Bit per page
  • Use Bavaria Bits excessively, especially in media with several pages
Downloads
Typical Size DIN A4: 10 mm height
Typical Size DIN A4: 8 mm height
Typical Size DIN A4: 12 mm height
Typical Size DIN A4: 10 mm height
Typical Size DIN A4: 10 mm height

The use of the Bavaria Bits requires creative sensitivity. It is very important to avoid drifting into cliché. When in doubt, work with the developed solutions from the templates.

Pixel embroidery in action

As inspiration, we demonstrate some examples of how to use the Bavaria Bits.