Style Guide
Umbrella Brand Bavaria

B2C Communication
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Icons

Information and Function

The umbrella brand Bavaria works with a consistent icon style. A base set of icons is available. Individual designs or additional purchases are allowed if fitting the style.

Please be aware of the higher technical requirements for the development/fine-drawing of icons in digital projects, especially line width and level of detail in the smallest depiction sizes.

An extensive set is available for download.

How to design icons for Bavaria:

  • Line width 1-2 point, respectively 2-4 pixels
  • Rounded angles, sharp angles as emphasis
  • Colours are free to choose, please consider contrast
  • Exclusively outline versions, no fillings
  • If possible, include small variations in lines to indicate a scribble style (see icon for info page above)

How to use them:

  • Orientation and systematisation
  • Substantial enhancement
  • As function elements

Please do not:

  • Use icons as illustrations, instead use the illustration style