Illustrations
Library and Self Creations
The umbrella brand Bavaria works with a consistent illustration style. It offers two visual facets for the B2C and B2B field which refer to each other visually and technically.
This style guide is exclusively directed at producers of B2C media, we demonstrate the alternative style to explain the principle.
There is an extensive set with a varied collection of illustrations available to download.
Style for B2C media
Reference size DIN A4 print
Outline: black, 0.7 point
Paint brushes: all colours, 20-60% resolution
Angles: preferably rounded, angular emphasises
Style for B2B media
Reference size DIN A4 print
Outline: none
Colour fields: individual colour set of pastel shades
Angles: preferably rounded, angular emphasises