Style Guide
Umbrella Brand Bavaria

B2C Communication
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Social Media

Checking my Insta quickly

There are templates for the social media communication that match the tone of the platforms.

Generally, in order to present ourselves according to the medium, we recommend not to “play with the brand too much”.

Less is more: Especially on Instagram, images without any brand elements should be used often. Otherwise, the audience loses trust in the brand.

Carousel Formats

Especially for Instagram, we recommend carousel formats that tell a story over different scenes.

Communicate on Social Media

This medium focuses on entertaining the users and giving them a good feeling. A beautiful picture can convince without explanation – even if you never would have shown it in a classic medium without a description.

The social media adverts are available as a template set.