Advertorials
Advertising Messages in editorial style
Own text adverts should have an editorial look, but still clearly show the travel state Bavaria as the sender, both by text and imagery. This is how text adverts are built and designed:
- The layout does not include the Bavaria logo, instead the headline needs to boldly refer to the destination Bavaria.
- A colourful frame that refers to our 4-zone system connects discreetly to our corporate design.
- Images and Image descriptions amplify the editorial impression.
- The adverts include a call to action with a QR code and especially with a URL – for legal reasons, the latter signs the advertising message with the sender.
- Subtly, the layout is marked with “ADVERTISEMENT” on the top edge, or according to the respective publisher’s guidelines.
The advertorials are available as a template set in the standard format of DIN A4, which translates to a size of 210 x 297 mm. Please feel free to adjust according to your required format.