Style Guide
Umbrella Brand Bavaria

B2C Communication
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Typography

Museo Slab & Museo Sans

The most important design element of the umbrella brand Bavaria is the typography. We work with the font superfamily Museo in the families Slab and Sans.

Usage examples

Typically, Museo Slab is used for bold headlines and emotional emphasises.

Museo Sans is ideal for continuous text and functional elements.

Museo Slab and Museo Sans offer sufficient styles that make italic fonts redundant.

The fonts Museo Slab and Museo Sans are offered on Adobe Fonts. Please always be sure of the correct licensing before use.